Privacy
1. What services we use
- Google Ads
- Google Ads Conversion Tracking
- MailChimp
- Meta Ads
- Microsoft Advertising
- Google Analytics
- Google Call Conversion Tracking
- Google Tag Manager
- Google Customer Reviews
- Google My Business
- Cloudflare CDN
- Font Awesome
- Google Fonts API
- jQuery CDN
- Stripe
- Google Maps
- YouTube
- Cloudflare Rocket Loader
- Cloudflare Turnstile
- Google reCaptcha
2. Contact Information
If you have any questions or concerns about our protection of your data, you can always reach us by email at [email protected]. Responsible for data processing done through this website is:
Philip Schilling
Neustadtstrasse 8A
6003 Luzern
Switzerland
Data protection
officer:
Philip Schilling
[email protected]
3. General principles
3.1 What data we collect from you and from whom we receive this data
First and foremost, we process personal data that you provide to us or that we collect when operating our website. We may also receive personal data about you from third parties. These may be the following categories:
- Personal master data (name, address, dates of birth, etc.);
- Contact information (cell phone number, email address, etc.);
- Financial data (e.g. account details);
- Online identifiers (e.g. cookie identifier, IP addresses);
- Location and traffic data;
- Sound and image recording;
- particularly sensitive data (e.g. biometric data or information about your health).
3.2 Under what conditions do we process your data?
We process your data in good faith and for the purposes set out in this privacy policy. In doing so, we ensure
transparent and proportionate processing.
If, in exceptional cases, we are unable to comply with
these principles, the data processing may still be lawful because there is a justification. A justification
reason may be in particular:
- Your consent;
- the execution of a contract or pre-contractual measures;
- our legitimate interests, unless your interests are overridden.
3.3 How can you withdraw your consent?
If you have given us consent to process your personal data for specific purposes, we will process your data
within the scope of this consent unless we have another justification.
You can revoke your consent at
any time by sending an e-mail to the address given in the imprint. Data processing that has already taken place
is not affected by this.
3.4 In which cases can we share your data with third parties?
a. Principle
We may need to rely on the services of third parties or affiliates and engage them to process your data (known as processors). Categories of recipients are namely:
- Accounting, fiduciary and auditing firm;
- Consulting firms (legal, tax, etc.);
- IT service provider (web hosting, support, cloud services, website design, etc.);
- Payment service provider;
- Provider of tracking, conversion and advertising services.
We ensure that these third parties and our affiliates comply with the requirements of data protection and treat
your personal data confidentially.
We may also be required to disclose your personal information to
government authorities.
b. Visiting our social media channels
We may have embedded links to our social media channels on our website. This is apparent to you in each case
(typically via corresponding icons). If you click on the icons, you will be redirected to our social media
channels.
In this case, the social media providers learn that you are accessing their platform from
our website. The social media providers can use the data collected in this way for their own purposes. We would
like to point out that we have no knowledge of the content
of the transmitted data or its use by the operators.
c. Transfer abroad
Under certain circumstances, your personal data may be transferred to companies abroad in the course of order
processing. These companies are obligated to data protection to the same extent as we are. The transfer may take
place worldwide.
If the level of data protection does not correspond to that in Switzerland, we carry
out a prior risk assessment and ensure contractually that the same level of protection is guaranteed as in
Switzerland (for example, by means of the new standard
contractual clauses of the EU Commission or other legally prescribed measures). If our risk assessment is
negative, we take additional technical measures to protect your data. You can access the EU Commission’s
standard contractual clauses at the following link.
https://commission.europa.eu/publications/standard-contractual-clauses-controllers-and-processors-eueea_de
3.5 How long do we keep your data?
We store personal data only for as long as is necessary to fulfill the individual purposes for which the data
was collected.
Data that we store when you visit our website is kept for twelve months. An exception
is made for analysis and tracking data, which may be kept longer.
We store contract data for longer,
as we are obliged to do so by legal regulations. In particular, we must retain business communications,
concluded contracts and accounting records for up to 10
years. As far as we no longer need such data from you to perform the services, the data will be blocked and we
will only use it for accounting and tax purposes.
3.6 How do we protect your data?
We will keep your information secure and take all reasonable steps to protect your information from loss,
access, misuse or alteration.
Our contractual partners and employees who have access to your data are
obliged to comply with data protection regulations. In some cases, it will be necessary for us to pass on your
requests to companies affiliated with us. In these cases, too, your data will be treated
confidentially.
Within our website, we use the SSL (Secure Socket
Layer) procedure in conjunction with the highest encryption level supported by your browser.
3.7 What rights do you have?
a. Right to information
You can request information about the data we have stored about you at any time. We ask you to send your request
for information together with proof of identity to [email protected].
You also have the right to
receive your data in a common file format if we process your data automatically and if:
- you have given your consent for the processing of this data; or
- you have disclosed data in connection with the conclusion or performance of a contract.
We may restrict or refuse to provide information or data if this conflicts with our legal obligations, our own
legitimate interests, public interests or the interests of a third party.
The processing of your
request is subject to the statutory processing period of 30 days. However, we may extend this period due to a
high volume of requests, for legal or technical reasons, or because we need more detailed information from you.
You will be informed of the extension of the deadline in
good time, at least in text form.
b. Deletion and correction
You have the option of requesting the deletion or correction of your data at any time. We may reject the request
if statutory provisions oblige us to store the data for a longer period or to retain it unchanged or if your
request conflicts with a legal requirement.
Please note that exercising your rights may be in
conflict with contractual agreements and may have corresponding effects on the performance of the contract (e.g.
premature termination of the contract or cost
consequences).
c. Legal process
If you are affected by the processing of personal data, you have the right to enforce your rights in court or to file a complaint with the competent supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner: https://www.edoeb.admin.ch
3.8 Changes to the privacy policy
We may change this privacy policy at any time. The changes will be published on https://www.lexicondomains.com, you will not be informed separately.
4. Individual data processing operations
4.1 Providing the website and creating log files
What information do we receive and how do we use it?
By visiting https://www.lexicondomains.com, certain data is automatically stored on our servers or on servers of services and products that we obtain and / or have installed, for purposes of system administration, for statistical or backup purposes or for tracking purposes. These are:
- the name of your Internet service provider;
- Your IP address (in some circumstances);
- the version of your browser software;
- the operating system of the computer with which the URL is accessed;
- the date and time of access;
- the web page from which you are visiting URL;
- the search words you used to find the URL.
Why may we process this data?
This data cannot be assigned to a specific person and there is no merging of this data with other data sources. The log files are stored in order to guarantee the functionality of the website and to ensure the security of our information technology systems. This is our legitimate interest.
How can you prevent data collection?
The data is only stored for as long as is necessary to achieve the purpose for which it was collected. Accordingly, the data is deleted after the end of each session. The storage of the log files is mandatory for the operation of the website, you therefore have no possibility to object.
4.2 Google Ads
We use the Google Ads service on our website, an online advertising service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter "Google"). Google Ads enables us to place advertisements in the Google search results as well as in the Google advertising network.
4.3 Google Ads Conversion Tracking
We use the online advertising program "Google Ads" on our website and in this context the conversion tracking.
Google Ads Conversion Tracking is an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View,
CA 94043, USA; "Google").
When you click on an ad placed by Google, a cookie for conversion tracking
is set on your end device. These cookies have a limited validity, do not contain any personal data and are
therefore not used for personal identification. If you
visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you
clicked on the ad and were redirected to this page.
The information obtained using the conversion
cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of
our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any
information with which users can be personally identified.
You
can prevent the storage of cookies by selecting the appropriate technical settings on your browser software.
However, we would like to point out that in this case you may not be able to use all functions of this website
to their full extent. You will then not be included in the conversion tracking
statistics.
Furthermore, you can disable personalized advertising for you in Google’s advertising
settings. You can find instructions on how to do this at
https://support.google.com/My-Ad-Center-Help/answer/12155764.
4.4 MailChimp
For sending newsletters and email notifications, we use the service MailChimp, offered by The Rocket Science
Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.
When you sign up for our
newsletter, the data you provide and your email address are transferred to MailChimp, stored and processed. This
enables us to send you regular updates, offers and information.
By subscribing to the newsletter,
your IP address and the date of subscription are stored.
This storage serves solely as evidence in the event that a third party misuses an e-mail address and registers
to receive the newsletter without the knowledge of the authorized person.
MailChimp offers extensive
analytics about how the sent newsletters are opened and used. These analyses are group-related and are not used
by us for individual evaluation.
The data stored by MailChimp will be deleted as soon as you
unsubscribe from our newsletter. This does not affect data
that is stored with us for other purposes.
MailChimp has its own privacy policies and practices,
which may differ from those on our website. For more information about MailChimp’s privacy practices, please
visit: https://mailchimp.com/legal/privacy/. If you have any questions about the data collected by MailChimp or
would like to exercise your rights regarding that data, you should contact The Rocket Science Group, LLC
directly.
4.5 Meta Ads
Our website uses Meta Ads, an online advertising service provided by Meta Platforms, Inc., 1601 Willow Road,
Menlo Park, CA 94025, USA (formerly known as Facebook, Inc.). Meta Ads allows us to serve targeted
advertisements to make users aware of our products or services.
When you visit our website, Meta Ads
may set a cookie on your terminal device that enables an analysis of your use of the website. In addition, Meta
can use this cookie to track your usage behavior across different
websites and end devices and serve personalized advertisements on this basis.
The data collected by
the cookie is transmitted to Meta and stored there. This data can be linked by Meta to your Meta account
(formerly Facebook account) and used for its own advertising purposes.
To generally object to the use
of cookies on your computer, you can set your Internet browser so that no more cookies can be stored on your
computer in the future or so that cookies that have already
been stored are deleted. However, switching off cookies may mean that some functions of our website no longer
function without errors.
For more information on how Meta Ads handles user data, please see Meta’s
privacy policy: https://www.facebook.com/privacy/policy/. If you do not want Meta to use data for advertising
purposes, you can adjust the corresponding settings in your Meta account.
4.6 Microsoft Advertising
On our website, we use Microsoft Advertising, an online advertising service provided by Microsoft Corporation,
One Microsoft Way, Redmond, WA 98052-6399, USA. With the help of this service, we can place targeted
advertisements to present our products and services.
Microsoft Advertising uses cookies and similar
technologies to collect data about the use of our website and interaction with our ads. This data may include
information such as IP address, browser type, pages visited, date
and time of access, and response to advertisements.
The data collected through the cookies is used to
measure the effectiveness of our advertisements, optimize our marketing strategies, and display targeted
advertisements based on users’ interests.
4.7 Google Analytics
We use Google Analytics on our website, a web analytics service provided by Google LLC (1600 Amphitheatre
Parkway, Mountain View, CA 94043, USA; "Google"). Google Analytics uses "cookies", which are text files placed
on your computer, to help the website analyze how users use the site.
The information generated by
the cookie about your use of this website will be transmitted to and stored by Google on servers in the United
States. In the event that IP anonymization is activated on
this website, however, your IP address will be truncated beforehand by Google within member states of the
European Union or in other contracting states to the Agreement on the European Economic Area. Only in
exceptional cases will the full IP address be transferred to a Google server in the USA and shortened
there.
On behalf of the operator of this website, Google will use this information for the purpose of
evaluating your use of the website, compiling reports on website activity
and providing other services relating to website activity and internet usage to the website
operator.
The IP address transmitted by your browser as part of Google Analytics is not merged with
other data from Google.
You may refuse the use of cookies by selecting the appropriate settings on
your browser, however please note that if you do this you may not be able to use the full functionality of this
website. You can also prevent the collection of data generated by the
cookie and related to your use of the website (including your IP address) to Google and the processing of this
data by Google by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout.
4.8 Google Call Conversion Tracking
On our website, we use Google Call Conversion Tracking, an analytics service provided by Google LLC (1600
Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). This service allows us to measure the
effectiveness of certain advertisements by recording how many calls are generated by these ads.
If
you arrive at our website via a Google ad and call via the telephone number provided, Google can recognize this
and record it for us as a "conversion". No personal data of the
caller, such as the phone number or name, is transmitted to us in the process.
Google uses cookies
and similar technologies to provide the service and track the calls. These cookies are used to identify and
track the advertisement that led the user to the website and the source of the call.
If you do not
wish to participate in the tracking, you can object to this use by deactivating the Google conversion tracking
cookie via your internet browser under user settings. You
will then not be included in the conversion tracking statistics.
4.9 Google Tag Manager
For the management of website tags via an interface, we use the Google Tag Manager, a service of Google LLC
(1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). The Google Tag Manager itself (which
implements the tags) is a cookie-less domain and does not process any personal data. The service provides for
the triggering of other tags, which in turn may collect data. Google Tag Manager does not access this data. If a
deactivation has been made at the domain or cookie level, it
remains in place for all tracking tags implemented with Google Tag Manager.
By using the Google Tag
Manager, scripts (so-called tags) can be activated automatically on our website and data can be transmitted from
your browser to Google. This data may include information about your IP address, the browser you use, the
subpages of our website visited and other interactions during your website visit.
4.10 Google Customer Reviews
We use the Google Customer Reviews service on our website, offered by Google LLC (1600 Amphitheatre Parkway,
Mountain View, CA 94043, USA; "Google"). Google Customer Reviews allows our customers to provide feedback on
their buying experience with us and helps us to improve our service quality and customer
experience.
After making a purchase on our website, you may be invited to participate in a Google
Customer Reviews survey. If you choose to participate, Google will provide you
with a survey in which you can rate your experience with us. The information you provide will be processed and
aggregated by Google to give us an overall picture of customer satisfaction.
When you use Google
Customer Reviews, data, including your IP address, the date and time of the survey and your ratings, are
transmitted to Google and stored on Google servers. These servers may be located in the USA or other
countries.
If you don’t want to participate in Google Customer
Reviews, you can simply ignore or decline the survey invitation.
For more information about Google’s
data collection and privacy practices with respect to Google Customer Reviews, please see Google’s privacy
policy at https://www.google.de/intl/de/policies/privacy/ and the information specific to Google Customer
Reviews.
4.11 Google My Business
On our website, we use functions of Google My Business, a service of Google LLC (1600 Amphitheatre Parkway,
Mountain View, CA 94043, USA; "Google"). Google My Business allows businesses to manage their presence on
Google, including Google Search and Google Maps, and to interact with customers.
By visiting our
website or by interacting with our Google My Business entry, such as leaving reviews or asking questions, data,
in particular your IP address and the content of your
interactions, are transmitted to Google and stored on Google servers. These servers may be located in the USA or
other countries.
Google uses this information to provide Google My Business services, to facilitate
user interactions with businesses, and to provide us with reports and analytics about the interactions and
performance of our business listing.
4.12 Cloudflare CDN
Our website uses the Content Delivery Network (CDN) service provided by Cloudflare, Inc, 101 Townsend St, San
Francisco, CA 94107, USA ("Cloudflare"). A CDN helps deliver content from our website faster by distributing
copies of the content to a network of fast loading servers.
When you visit our website, your IP
address is transmitted to Cloudflare and cookies may be set in your browser, which are necessary for the
optimization and security of the service. Cloudflare uses this data
to speed up traffic between our web server and your end device and to protect our website from attacks.
4.13 Font Awesome
Font Awesome is operated by Fonticons, Inc, located at 6 Porter Road, Apartment 3R, Cambridge, MA 02140, USA.
Font Awesome is a collection of scalable vector icons that allows website developers to integrate various icons
and social logos on their websites.
We use Font Awesome to integrate visual icons on our website. For
example, this may include icons for user interfaces, social media links, or other graphical representations that
enhance the design and user experience of our
website.
Font Awesome may load web fonts from the servers of Fonticons, Inc. when a user visits our
website. In doing so, the user’s IP address is sent to Fonticons, Inc. This is necessary so that the user’s web
browser can display the Font Awesome icons correctly.
Fonticons, Inc. stores users’ IP addresses only
briefly and solely for the purpose of providing the Font Awesome icons. No further storage or analysis takes
place.
4.14 Google Fonts API
On our website, we use the Google Fonts API, a service of Google LLC (1600 Amphitheatre Parkway, Mountain View,
CA 94043, USA; "Google"), to embed fonts. By integrating these fonts, your browser will establish a connection
to Google’s servers when you visit our website in order to download the fonts and display them
correctly.
Through this connection, data, in particular your IP address and information about the
browser you are using, may be transmitted to Google and stored on
Google servers. These servers may be located in the USA or other countries.
If you want to prevent
the transfer of data within the Google Fonts API, you can block access to the domain fonts.googleapis.com in
your browser settings. Please note that in this case our website may not be displayed correctly.
4.15 jQuery CDN
On our website, we use the "jQuery CDN" (Content Delivery Network), which is provided by the jQuery Foundation.
The jQuery Foundation is a non-profit organization dedicated to the development and support of open source
software, in particular the jQuery library.
jQuery is a widely used JavaScript library that allows us
to make website functions more efficient and user-friendly. By using the jQuery CDN, we can ensure that this
library loads quickly and reliably on our website,
improving load times and the overall user experience.
The jQuery CDN uses cookies and similar
technologies to process user requests and optimize library delivery. IP addresses and user browser information
may be collected to ensure the best possible performance and compatibility.
If you do not want your
data to be collected by the jQuery CDN, you can set appropriate settings in your browser to block the loading of
content from external sources. Note, however, that this
may affect the functionality and user experience of our website.
4.16 Stripe
For the processing of payments on our website, we use the payment service provider Stripe, a service of
Stripe Inc. (354 Oyster Point Boulevard, South San Francisco, CA 94080, USA; "Stripe").
When you make a
payment through Stripe, you will be asked to provide certain personal information such as your name, address,
and credit card or bank account information. This data is collected and processed directly by Stripe and is
not stored on our servers. The data processing is done for the purpose of payment processing and fraud prevention.
For more information about Stripe’s privacy practices, please see Stripe’s Privacy Policy:
https://stripe.com/privacy. If you have any questions about the data
collected by Stripe or wish to exercise your rights with respect to that data, you should contact Stripe directly.
4.17 Google Maps
On our website, we use Google Maps, a map service provided by Google LLC (1600 Amphitheatre Parkway, Mountain
View, CA 94043, USA; "Google"). Google Maps enables us to integrate interactive maps directly into the website
and allows you to conveniently use the map function, for example, to search for a location or to plan your
journey.
By visiting the website, Google receives the information that you have called up the
corresponding sub-page of our website. In addition, further data,
in particular your IP address, is transmitted to Google and stored on Google servers. These servers may be
located in the USA or other countries. This occurs regardless of whether Google provides a user account through
which you are logged in or whether no user account exists.
Google stores your data as usage profiles
and uses them for purposes of advertising, market research and/or demand-oriented design of its website. Such an
evaluation is carried out in particular (even for
users who are not logged in) to provide needs-based advertising.
You have the right to object to the
creation of these user profiles, and to exercise this you must contact Google.
4.18 YouTube
Videos from YouTube, a platform of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA;
"Google"), are embedded on our website. When viewing the videos or clicking on the play button, data, including
your IP address and information about the browser you are using, is transmitted to Google servers and stored
there. This data is used to provide the video, monitor performance and improve the user
experience.
If you are logged into your YouTube account, you allow YouTube
to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of
your YouTube account.
4.19 Cloudflare Rocket Loader
Our website uses the "Cloudflare Rocket Loader" service provided by Cloudflare, Inc, 101 Townsend St, San
Francisco, CA 94107, USA ("Cloudflare"). Rocket Loader optimizes the loading times of web pages by accelerating
the delivery of JavaScript resources.
When you visit our website, technical information, including
your IP address and information about the browser you are using, is transmitted to Cloudflare. This data is used
by Cloudflare to provide the Rocket Loader service and to
improve the performance of our website.
4.20 Cloudflare Turnstile
Our website uses "Cloudflare Turnstile", a service provided by Cloudflare, Inc, 101 Townsend St, San Francisco,
CA 94107, USA ("Cloudflare"). Cloudflare Turnstile is a security service that helps us distinguish human traffic
from automated traffic and thus protect our website from misuse.
When you attempt to access content
protected by Cloudflare Turnstile, you will be asked to provide certain information, usually your email address.
This information is transmitted to and stored by
Cloudflare to enable access to the protected content and to provide us with an overview of the
requests.
When you fill out forms on our website or perform certain actions that require
verification, Cloudflare Turnstile may be used to ensure that you are a human and not a bot. In doing so,
various data, including your IP address and information about your interaction with the Cloudflare Turnstile
widget, is transmitted to and processed by Cloudflare.
4.21 Google reCaptcha
To protect against unsolicited requests via the Internet form on our website, we use the reCAPTCHA service of
the company Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). The query serves to
distinguish whether the input is made by a human or abusively by automated, machine processing. As part of the
query, information such as your IP address or the behavior when filling out the form may be transmitted to
Google.
For this purpose, your input is
transmitted to Google and processed there. By using reCAPTCHA, you agree that the recognition you provide may be
used in the digitization of old works. In the event that IP anonymization is activated on this website, however,
your IP address will be truncated beforehand by Google within member states of the European Union or in other
contracting states to the Agreement on the European Economic Area.
Only in exceptional cases will the
full IP address be transmitted to a Google server
in the USA and shortened there. On behalf of the operator of this website, Google will use this information to
evaluate your use of this service. The IP address transmitted by your browser as part of reCAPTCHA will not be
merged with other data from Google.
BrainBox Generators
BrainBox Generators is a service of BrainBox Solutions GmbH to recognize all data protection-relevant services on a website and, among other things, to help with the creation of the privacy policy. No personal data is collected or processed in the process.
Last updated on: 05.01.2025